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Making Memories with Back to School Shopping

A perspective by Renée Kube, Director of U.S. Programs, on the importance of our Back to School Fund

According to the National Retail Federation, last year’s back to school shopping reached $27 million. It is the second largest shopping season for retailers, after the winter holidays. In fact, the beginning of a new school year is a little like Christmas; the children are excited, and everything is shiny and new. But just like during the holiday season, many families wince at the economic pinch they feel as fall approaches, having to stock up […]