According to the National Retail Federation, last year’s back to school shopping reached $27 million. It is the second largest shopping season for retailers, after the winter holidays. In fact, the beginning of a new school year is a little like Christmas; the children are excited, and everything is shiny and new. But just like during the holiday season, many families wince at the economic pinch they feel as fall approaches, having to stock up on school supplies for their children at the close of summer break.
The Pride of Having New Shoes
Most of us have fond memories of back to school shopping – the happiness of opening a new box of crayons, with their bright colors, waxy smell, and perfect pointy tips; the fun of choosing spiral-bound notebooks with your favorite movie or television characters; the pride of having new shoes. However, for impoverished parents and guardians, these are memories they can’t afford to make with their children.
Over the years, as I have traveled to our affiliated schools in the United States and talked with our dedicated volunteer coordinators, I have often heard that back to school time is difficult, and often very stressful for the families in the communities we serve.
Our Back to School Fund helps kids, especially those still waiting hopefully for sponsors of their own, to experience the happiness of getting the things they need to have a great start to the school year.
When a summer electric bill is due or food stamps have run out, or the old car needs a repair so you can get to your part time job at the mini mart on time, getting your child new clothing and supplies for school is something that gets moved to the back of the line. And if there is a big brother or sister who needs new clothes and supplies as well, then the cost has doubled. These items may be essential for kids, but they can also be impossible for parents to afford.
We know that receiving a new outfit and school supplies provides concrete benefits above and beyond confidence and self-esteem – these items help kids stay on track to attend school regularly and to keep up with their classmates. Giving them the tools to learn sets them up for success for the entire school year.
Wanting to Fit In
In addition to poverty, many of the children we serve are also dealing with some kind of trauma. The family situation may be chaotic and unhappy. Yet, while coping with poverty and instability, the children in our program want to look and feel just like any other kid. They want to fit in. Imagine the joy on a little girl’s face when she receives a new backpack emblazoned with Disney princesses, when she has never had a new book bag to start school; for once, she feels “normal”.
In the midst of their struggles, Children Incorporated and our caring sponsors and donors serve as a safety net. Our Back to School Fund helps kids, especially those still waiting hopefully for sponsors of their own, to experience the happiness of getting the things they need to have a great start to the school year. Your contributions will bring happiness, hope, and success to many children in need.
HOW DO I DONATE TO THE BACK TO SCHOOL FUND?
You can donate to the Back to School Fund in one of two ways – call our office at 1-800-538-5381 and speak with one of our staff members, or go online to our donation portal, create an account, and donate to the Back to School Fund.