At Children Incorporated, we think a lot about the basic needs that children living in poverty are going without. Providing kids with items like food, shoes, school supplies, toiletries, and clothing are at the forefront of our mission as a child sponsorship organization. Sometimes, however, when we think about ensuring that children have appropriate clothes to wear, we don’t think about how important pajamas are for kids while growing up.

“Every child has the right to a good night. Yet, thousands of children across the United States will go to sleep tonight and their bedtime will be missing something.”

Introducing the Pajama Program

The Pajama Program was founded in 2001 by Genevieve Pitturro, who discovered while volunteering to read to children at a shelter that the kids there were going to bed wearing the same clothes that they had been wearing all day, and that they didn’t have comfortable pajamas to change into. This discovery prompted Genevieve to return to the shelter with bags of new pajamas and storybooks to share with the children so that she could help ensure that they would enjoy a good night with a caring adult to tuck them in. After that, Genevieve decided to expand her project to reach children all over the United States, because she strongly believes that loving bedtimes lead to good days for children.

Pajamas help keep children warm and night as well as secure in bed.

According to the Pajama Program website, “Every child has the right to a good night. Yet, thousands of children across the United States will go to sleep tonight and their bedtime will be missing something. They may be feeling alone and afraid, in a bed that isn’t theirs, in a shelter that isn’t a home or with families who wish they could give them more. Nightly bedtime rituals like fresh pajamas and a storybook offer a consistent, reassuring ‘comfort zone’ at the end of each day.”

Offering comfort to our kids
Children Incorporated is honored to be a distribution partner for the Pajama Program, because their mission and goal to help children obtain basic needs align perfectly with ours. What’s more, because we are a pajama distributor, we are able to work with amazing community members who want help children as well!

This past year, during the holiday season, the Richmond, Virginia Chapter of the Women’s Association of Verizon Employees (WAVE) held a pajama and book drive in conjunction with the Pajama Program; and as a result of their generous efforts, we were able to provide new pajamas to both sponsored and unsponsored children enrolled in our program in Richmond, Virginia. We are so grateful for all those involved in helping provide kids with pajamas so that they can have a good, comfortable night’s sleep – every night.



You can sponsor a child in Richmond in one of two ways: call our office at 1-800-538-5381 and speak with one of our staff members, or email us at